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BWL-Kompakt: Entdecken Sie die wichtigsten Grundzüge der Betriebswirtschaftslehre für Ihren beruflichen Erfolg!40 % aller Deutschen streben eine Führungsposition an…Doch wenn Sie Karriere machen wollen, müssen Sie die wirtschaftlichen Zusammenhänge, Märkte und Wirtschaftskreisläufe verstehen, welche ein Unternehmen beeinflussen.BWL-Kenntnisse werden als Minimalgrundlage vorausgesetzt, ohne diese stehen Ihre Chancen auf Führungspositionen schlecht. Auch als Gründer bzw. Unternehmensinhaber sind Sie ohne dieses Einmaleins des Kaufmanns aufgeschmissen.Kenntnisse wirtschaftlicher Grundlagen und der BWL bringen daher viele Vorteile mit sich:Karrieresprünge. In den oberen Etagen von Unternehmen sitzen Führungskräfte, die betriebswirtschaftliche Kenntnisse verstehen, oft ohne selbst BWL studiert zu haben. Grundlagen der allgemeinen Betriebswirtschaftliche sollten Sie also in jedem Fall lernen, um mitreden zu können, respektiert zu werden und Karriere zu machen.Sie fühlen sich selbstsicherer im Beruf, was Erfolge nach sich zieht. Der Kundenkontakt erfolgt professioneller, im Gespräch mit Vorgesetzten können Sie mitreden und im Vergleich zu anderen Mitarbeitern glänzen Sie mit Ihrem betriebswirtschaftlichen Fachjargon.Weniger Stress und die Fähigkeit, Dinge zu priorisieren. Sie werden die Zusammenhänge der anfallenden Arbeiten verstehen und wissen, was gemacht werden muss. Sie sparen Zeit, da Sie den Überblick bewahren und ruhig bleiben können.Kurzum: Für Erfolge in der Karriere und für Selbstständige sind BWL-Grundkenntnisse unerlässlich.Genau aus diesem Grund hat Johann Graf die wichtigsten Grundlagen kompakt zusammengefasst.Entdecken Sie im Buch:Die Grundlagen der BWL: Bereits im ersten Kapitel wird sich Ihre Sichtweise auf Betriebe, und wie diese funktionieren, ändern. Sie lernen die BWL mit ihren zahlreichen Themenbereichen kennen.Wie Unternehmen wirklich aufgebaut sind: Wie genau sind Unternehmen gegliedert? Welche Teilbereiche lassen sich unterscheiden? Schlussendlich laufen diese Fragen im Controlling zusammen - Seite 40.Was es mit Produkten auf sich hat: Wie werden Produkte hergestellt, wie entsteht ein Profit und wie sorgen Sie dafür, dass das Produkt am Ende auch bei Kunden erfolgreich ankommt?Wie sich Personal führen lässt: Erfahren Sie das Wichtigste rund um das Personalmanagement.Marketing leicht gemacht: Das Wort Marketing ist heutzutage in aller Munde. Wie groß dieses Thema allerdings ist, unterschätzen viele nicht-BWLer. Lernen Sie in Kapitel 5 wichtige Informationen zu Absatzpolitik, Marktforschung und weiteren Themen des Marketings kennen.Wie sich Investoren finden lassen: Die wenigsten Unternehmen werden mit Eigenkapital gegründet, wichtig ist darum die Suche nach Investoren. Alles rund um das Thema Finanzierungen und Investitionen in Kapitel 6.Die wichtigsten Grundlagen der Kostenrechnung: Jede Unternehmung hat ihren Preis - Nur wenn am Ende mehr Geld anfällt, als ausgeben wird, lohnt sich die Unternehmung. Damit auch bei Ihnen die Rechnung aufgeht, erfahren Sie die wichtigen Grundzüge der Kostenrechnung ab Seite 131.Die Wahrheit über Businesspläne: Im letzten Kapitel zeigt Ihnen der Autor, wie sich Businesspläne anfertigen lassen. Hierdurch zeigen Sie ein vollendetes Verständnis für die Grundlagen der BWL.Und vieles, vieles mehr...Die Wahl liegt bei Ihnen:Möchten Sie ordentlich Karriere machen oder selbst ein Unternehmen gründen? Wären Ihnen die BWL-Grundlagen dabei behilflich?Dann stürzen Sie sich ins Abenteuer! Mit einem Klick auf „Jetzt Kaufen“ haben Sie mit diesem Buch Informationen zur Hand, für die andere sonst studieren. Werden Sie jetzt erfolgreich! Mehr lesen

How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love--and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations--dramatically improving their own product efforts. Whether you're an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author's own personal stories--and profiles of some of today's most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix--INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new--sharing the latest practices and techniques of today's most-successful tech product companies, and the men and women behind every great product. Mehr lesen

Douglas uncovers the underlying reasons for lack of consistency and helps traders overcome the ingrained mental habits that cost them money.  He takes on the myths of the market and exposes them one by one teaching traders to look beyond random outcomes, to understand the true realities of risk, and to be comfortable with the "probabilities" of market movement that governs all market speculation. Mehr lesen

"If you haven't had the good fortune to be coached by a strong leader or product coach, this book can help fill that gap and set you on the path to success."- Marty CaganHow do you know that you are making a product or service that your customers want? How do you ensure that you are improving it over time? How do you guarantee that your team is creating value for your customers in a way that creates value for your business?In this book, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right.If you want to discover products that customers love-that also deliver business results-this book is for you.About the AuthorTeresa Torres is an internationally acclaimed author, speaker, and coach. She teaches a structured and sustainable approach to continuous discovery that helps product teams infuse their daily product decisions with customer input. She’s coached hundreds of teams at companies of all sizes, from early-stage start-ups to global enterprises, in a variety of industries. She has taught over 8,500 product people discovery skills through the Product Talk Academy. What People Are Saying“Teresa Torres shows how to truly – and continuously – include customers. This is a must read for every CEO and product team out there.” - Phil Terry, Founder, Collaborative Gain; co-author, Customers Included“Teresa's work in product discovery is a constant and critical reminder that job number one for a product team is to understand who you are building for and what value you can create for them. Her methods inspire rigor similar to a workout coach - product discovery is a regular, consistent practice, that's measurable and impactful.” - Jocelyn Mangan, CEO, HimForHer“It’s no secret that regularly engaging with customers helps you discover better opportunities to serve them - yet we all struggle to do it well. This book is an indispensable guide to making this critical activity a continuous habit.” - Martin Eriksson, Co-Founder & Chairman, Mind the Product“Teresa has helped our product teams shift from a focus on outputs to delivering outcomes by helping us understand our customers better. We are building better solutions that get used more often and provide more value for our customers.” - Mike Herrick, SVP Technology, Airship“Teresa has mastered the art of helping product teams adopt a continuous cadence to their discovery work. Reading this book is like having her by your side, guiding your work, helping you find success, while developing your expertise.” - Hope Gurion, Product Leader & Team Coach, Fearless Product Mehr lesen

What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge." The goal of EMPOWERED is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment. As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller INSPIRED, EMPOWERED tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. The book covers:* what it means to be an empowered product team, and how this is different from the "feature teams" used by most companies to build technology products* recruiting and coaching the members of product teams, first to competence, and then to reach their potential* creating an inspiring product vision along with an insights-driven product strategy* translating that strategy into action by empowering teams with specific objectives--problems to solve--rather than features to build* redefining the relationship of the product teams to the rest of the company* detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams EMPOWERED puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive. Mehr lesen

'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & MatherNir Eyal reveals how successful companies create products people can't put down - and how you can too Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App. Mehr lesen

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!" Mehr lesen

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.In five parts, this book explores:Why organizations ship features rather than cultivate the value those features representHow to set up a product organization that scalesHow product strategy connects a company’s vision and economic outcomes back to the product activitiesHow to identify and pursue the right opportunities for producing value through an iterative product frameworkHow to build a culture focused on successful outcomes over outputs Mehr lesen

The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to:* Determine your target customers* Identify underserved customer needs* Create a winning product strategy* Decide on your Minimum Viable Product (MVP)* Design your MVP prototype* Test your MVP with customers* Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource. Mehr lesen